Baidu (www.baidu.com) is the largest Chinese search engine on the globe, in addition to their core web search product, Baidu power many popular community-based products, such as Baidu Post Bar, the world’s first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few. Beyond these marquee products we also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. Baidu powers these through our cutting-edge technology, continually innovating to enhance these services.
In addition to serving individual users, Baidu also serves as a media platform for online marketing customers. Baidu business model is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users. Baidu offers performance-based online marketing services and display advertisements through both Baidu organic websites and its affiliated websites (our Union business). Baidu’s affiliated websites lead traffic to us through integrating a Baidu search box into their sites and/or by displaying relevant contextual promotional links for our customers. The majority of Baidu’s revenue is derived from performance-based online marketing services and our customers pay on a cost per click basis – that is, our customers only pay when their paid-link is clicked through and they get the “lead”.
In addition to serving individual users, Baidu also serves as a media platform for online marketing customers. Baidu business model is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users. Baidu offers performance-based online marketing services and display advertisements through both Baidu organic websites and its affiliated websites (our Union business). Baidu’s affiliated websites lead traffic to us through integrating a Baidu search box into their sites and/or by displaying relevant contextual promotional links for our customers. The majority of Baidu’s revenue is derived from performance-based online marketing services and our customers pay on a cost per click basis – that is, our customers only pay when their paid-link is clicked through and they get the “lead”.
SEM on Baidu
With a market share of about 80%, Baidu.com is by far the biggest search engine in China. However, when foreign companies try to place their ads on the Baidu Search Engine and Display Network, they often get stuck with bureaucratic, language and payment barriers.
We solve these problems by acting as an agent between you and Baidu. You can ask us to provide only access to Baidu, or to manage the Search Engine Marketing campaign for you, in which case we will also pick the right keywords and set all the parameters of the Control Panel according to meet your objectives.
Social Marketing
For most of our clients, Social Marketing is the single most important tool for most of their campaigns. Depending on your specific needs and budget, we will pick the right social platforms and create the content for you. Unlike the rest of the world, China does not use Facebook, Twitter, YouTube, Whatsup, but has its own local equivalent like Kaixin, RenRen, Weibo, Toudu, Youku, Weixin. The same applies to online portals, Forums and BBS where you not only need to be present, but also monitor what others are saying about your company. We can do all this for you in order to help you build, maintain and preserve your brand and reputation online, and to support your other marketing campaigns in the social platforms arena.
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