China is a huge market but you cannot sell all the items in person. A qualified distributor can greatly help you grab the market share within a short period. Here are some ways for you to market and look for a qualified distributor in China:
I. Internet Marketing
Internet Marketing is the most cost-effective and popular way in China at present. Before you market online, you have to prepare following work first:
i. Construct a very professional website with attractive product details, business cooperation terms, distributor development favorable policies, client testimonials and after-sale services etc.
ii. Prepare enough catalogues, posters, brochures and other advertising booklets regarding your company profile and the product details.
iii. Get your products certified or registered at some government organs before marketing ( market access ). You cannot sell without certification sometimes.
iv.Organize a team of salesmen or marketing staff, getting ready to source, verify and manage of the distributors.
How and where will you do some marketing online? Internet covers almost every field in your life now, in China, most of the foreign brands choose following channels to find out qualified distributors through a qualified marketing assistant or agent like STIN (www.chinabizservices.com):
i. Baidu Search Engine
Baidu, Google’s competitor, is the largest search engine in China and billions of users using Baidu Search Engine every day. You can contact Baidu directly for any advertising or marketing campaigns, here is the link:
However, when foreign companies try to place their ads on the Baidu Search Engine and Display Network, they often get stuck with bureaucratic, language and payment barriers. This is why lot of our clients use STIN marketing support service to solve those problems. We can act as an agent between you and Baidu. You can ask us to provide only access to Baidu, or to manage the Search Engine Marketing campaign for you, in which case we will also pick the right keywords and set all the parameters of the Control Panel according to meet your objectives.
ii. B2B platforms and Yellow Page
You can search some distributors on B2B websites in China as well, some famous B2B platforms are: Alibaba, Made-in-China, Gongchang etc. Here is a list of TOP 100 B2B websites in China:
iii. Industry Association
Every industry or sector has a national association in China, most of the association members are experienced manufacturers, distributors or insitutes etc. So from the professional industry associations you can also find out some qualified distributors in China, here is a list of Top 100 industry associations in China:
iv. Professional Expo or Trade Fairs
Some big distributors normally seek business opportunities at some professional trade fairs in China as well. You can go and meet some qualified distributors for your products at some professional trade fairs. Here is a list of Top 200 Professional Trade Fairs in China:
v. Professional Wholesale Market
There more than 100 professional wholesale markets in China and most of the wholesale markets have their own online market (e-market) now, say, if you looking for silk product distributor, you can go to Hangzhou Silk Market: www.hzsichou.cn
Here is a list of some TOP wholesale markets in China: http://chinabusinessservices.blogspot.com/2014/09/the-best-professional-markets-in-china.html
vi. Social Media
Marketing on Weichat is very popular now, there are lot of famous social platforms like: Renren, Weichat, Kaixin, Weibo, Tudou, Youku, Baidu Post Bar, Tianya Forum, Alibaba Business Forum, FOB etc
II.Advertising
Advertising is a very effective but costly way to develop distributors in China. Normally you can advertise in following ways:
i. TV and Radio
ii. Newspaper
iii. Professional Magazines
iv. Outdoor Billboards
v. National matches or important events
Above campaigns are catered for large companies and big brands as the cost is very high in China.
III.Professional Wholesale Market and Trade Fairs
As we discussed it before, professional trade fairs and wholesale markets are very important venues for any brand to source and develop qualified distributors in China. You can meet and discuss the details with some qualified distributors there in person.
IV. Headhunting
Headhunting here refers to the action that using a local agent to do a small market survey and specially search qualified distributors nationwide, esp develop the distributors from their competitors.
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